Mobile gaming has become extremely popular in the past few years. People of all ages and backgrounds enjoy playing games on their phones, tablets, or computers.
There are endless options to choose from, and no matter what, you’re in the mood for, there’s a game for you. From puzzle games to arcade-style games, there’s something for everyone.
There’s no denying that mobile gaming is on the rise. In fact, it’s now the second most popular platform after desktop gaming.
And with good reason – there are tons of amazing mobile games out there. But just how big is the mobile gaming market?
Mobile gaming is a huge industry and is only going to keep getting bigger. It is on the rise and is not showing any signs of slowing down.
In 2017, mobile gaming was worth an estimated $27.9 billion, a growth of 12%. It’s no wonder that game developers are rushing to create new and innovative games for mobile devices.
Mobile gaming is especially popular in developing countries where people have more time on their hands and access to devices.
The global mobile gaming industry is expected to reach more than $150 billion by the end of 2030.
With more and more devices coming onto the market, many people are trying to grab the new tech and use it to their advantage.
In addition, the fact that people have more free time on their hands due to working from home and remote, they can spend more time gaming.
Overall Mobile Gaming Statistics for 2022
Overall mobile gaming statistics for 2022 reveal that the gaming industry is booming.
The market is expected to reach $122.88 billion by the end of the year, up from $56 billion in 2017.
There were 3.9 billion smartphone users worldwide in2021. (Newzoo)
According to a report released by a market research firm, in 2021, there were 3.9 billion smartphone users worldwide.
This number represents a 25% increase from the 2017 mark, and it is expected that this figure will continue to grow in the coming years.
With such a large number of people using smartphones, it’s no surprise that the mobile gaming industry is booming and has become one of the most important segments of the global economy.
Online app stores are projected to generate more than 71% of Google Play’s revenue by 2025 (GameAnalytics)
Google Play is currently the dominant player in the online app store market and will continue to do so by 2030.
According to a report, online app stores are projected to generate more than 71% of Google Play’s revenue by 2025.
This will be due to the growth of subscription-based models and the increasing popularity of mobile gaming.
Mobile game spending is projected to reach $138 billion. (SensorTower)
The global mobile game spending is projected to reach $138 billion by 2025, according to a new report from SensorTower.
The main drivers of this growth are the increasing popularity of mobile gaming among consumers, as well as expanding market opportunities in developing countries.
The top three markets by mobile game revenue (AppAnnie)
The top three markets by mobile game revenue in 2021 were China, the United States, and Japan, with $56 billion, $43 billion, and $20 billion in revenue, respectively.
Mobile gaming is a growing market with a massive audience and is quickly becoming an essential part of life for many people.
Mobile game spending statistics (AppAnnie)
The global mobile game industry reached a new milestone in 2021, with total spending reaching $116 billion.
This represents an increase of $16 billion over the previous year and demonstrates the continued growth of the mobile gaming market.
The majority of this spending took place in China and North America, where consumers spent a total of $43 billion and $32 billion, respectively.
Top mobile gaming market growth (AppAnnie)
The mobile app industry is booming in some countries, with China, India, and the United States being the top three markets in terms of downloads in 2021, with 98 billion, 26 billion, and 12 billion downloads, respectively.
These numbers represent a significant increase from the rankings of the three countries when compared to 2020.
Mobile-game players downloaded 82.98 billion games (App Annie)
In 2021, mobile-game players downloaded an astounding 82.98 billion games.
This represents a 20% increase from the previous year and demonstrates just how popular mobile gaming has become.
By 2025, 39% of App Store revenue will come from gaming apps (Sensor Tower)
Gaming apps will account for 39% of App Store revenue by 2025, according to a report from Sensor Tower.
This is largely due to the growth of mobile gaming as a whole, as well as the increasing popularity of augmented and virtual reality (AR/VR).
These platforms are great for gaming because they’re immersive and allow players to be completely in the world they’re playing.
The revenue of Google Play is increasing faster than that of the App Store (GameAnalytics)
The revenue of Google Play is gradually increasing faster than that of the App Store, growing by 6.5% to 13.2% each year.
This growth may be attributed to the fact that more and more people are using Google Play to purchase apps and games.
Additionally, the number of devices that can access Google Play has increased, which has led to an increase in in-game downloads.
Games account for over half of all smartphone use (App Genie)
Games are one of the biggest uses for smartphones. It is the most popular form of entertainment for mobile devices.
In fact, the mobile games market is expected to exceed $80 billion by 2023.
All in all, games play an enormous role in our lives and are very important to the mobile device industry.
About 72% of users install a game on their device within a week of purchasing it (App Genie)
Approximately 72% of users install a game on their device within a week of purchasing it.
The report analyzed the behavior of mobile gamers and found that most people don’t wait long before getting down to business.
For first-time purchasers, the percentage jumps to 83%, while for returning customers, the number drops to 67%.
Mobile Game Revenue By Genre
- Puzzle games
- Card and Casino games
- RPG and Strategy games
- Sports games
- Stimulation games
- Shooting games
- Lifestyle games
- Sports games
More Mobile Gaming Industry Statistics
The mobile gaming industry is one of the most exciting industries to watch right now. It’s projected to grow at a rate of more than 10% every year, and it’s expected to grow to $150 billion by 2030.
That’s a lot of money! However, before you start planning your next mobile game, you need to know the current state of the mobile gaming industry, and here are some of them.
Mobile Gaming Demographics
A study from Newzoo found that mobile gamers are more diverse than their console gaming counterparts, with 60% of mobile gamers identifying as male and 40% identifying as female.
Additionally, the study found that those aged 25-34 are the most likely to be mobile gamers, followed by those aged 18-24. (Newzoo)
Mobile Gaming Category Stats
There is no doubt that mobile gaming is on the rise. In the past year, there has been an 800% increase in the number of people who play mobile games.
The most popular genres are Card, Puzzle, and Arcade games. There are now over a million mobile games available for download on the App Store and Google Play store. (Statista)
Mobile game monetization statistics
The app-based gaming industry is expected to grow to an estimated value of $56 billion in 2023.
That’s a huge market with a lot of growth potential, and it’s not slowing down any time soon (Newzoo)
The average revenue per user of mobile games
The average revenue per user in the Mobile Games segment (ARPU) is projected to amount to US$64.66 in 2022 and $72.12 in 2023 (Statista)
Online mobile gaming industry statistics
Mobile gaming is a fast-growing market. According to a recent report, global online mobile game revenues reached $59.5 billion in 2021, up from $46.1 billion in 2018.
And that doesn’t even count the growing revenues from the booming Chinese market. (Newzoo)
Revenue from mobile games is estimated to reach $120 billion globally.
Revenue from mobile games reached $98.5 billion by the end of 2018.
However, according to mobile gaming statistics for 2022, this amount is expected to rise to $120 billion by the end of the year. (Iron Source)
How much do mobile games make?
In 2021, the global mobile gaming market was valued at $59.4 billion and is expected to grow to $72.8 billion by 2023. (42 Matters)
Growth in Google Play Store revenue and user base
71% of Google Play’s revenue is estimated to originate from mobile gaming by 2025.
The data even shows Google Play’s user base increased 29% in 2021 compared to the previous year and is projected to increase by another 25% by the year 2050. (Sensor Tower)
How many mobile gamers are there?
There are an estimated 1.3 billion people who play mobile games worldwide. That number is expected to reach 2.1 billion by 2020.
These gamers are spending an estimated more than $50.9 billion on in-app purchases and other premium experiences in 2018. (eMarketer)
People usually love the casual mobile games genre
Casual games are commonly used for smartphones and tablets. Not surprisingly, they are generally less lengthy, simpler, and involve less experience.
Mobile game genres statistics for 2020 showed that around 58.86% of mobile gamers play casual games, followed by arcade at 56.5% and puzzle at 55.08%.
Asia is the biggest and fastest-growing gaming marketplace in the world
Since the introduction of mobile gaming in Asia, the industry has grown exponentially.
According to mobile gaming statistics, the Asia Pacific region generates yearly revenue of over $34.11 billion from approximately 905 million users.
China alone generates $21.02 billion, which is about 61% of that sum, while Japan makes up an additional $6.15 billion by itself. (Statista)
PUBG has the crown for most played app games
As of April 2020, as of February 2019, PUBG, owned by the Chinese game publisher, Tencent, generated approximately $225 million.
China, which is the host country, accounted for 58 percent of its revenue, with 9.6 percent coming from the United States and 4.9 percent coming from Saudi Arabia. (Sensor Tower)
Women spend more money in-game than women
As per a mobile games report, income statistics show that 44 percent of women who participate in mobile games pay for in-game content material, as opposed to 33% of men who do the same. (Mopub)
Growth of AR and VR in mobile gaming
According to Statista, by 2025, global spending on AR and VR mobile games will reach $27 billion.
Additionally, according to a recent report from SuperData Research, more than 30% of all Americans aged 12 and older have tried at least one virtual reality game.
This indicates that there is a large potential market for mobile VR games.
Mobile gaming age demographics
According to a report by App Annie, the average mobile user is 35 years old and spends around two hours a day playing games.
However, there are different age demographics that play more games than others.
For example, Millennials (aged 18-34) are more likely to play than Baby Boomers (aged 55-64), and users between the ages of 35 and 44 are more likely to play than those between 45 and 54. (Mopub)
Top mobile game revenue statistics (Newzoo)
In 2018, Candy Crush generated $1.1 billion and Fortnite – $1.3 million. Pokemon Go topped the chart with its $1.4 million in daily profits.
According to market research, mobile games are expected to generate a total of $103 billion in revenue by the end of 2025, up from $86 billion in 2017.
With such high profits, it’s no surprise that developers continue to create more and more mobile games.
Only 8% of mobile gamers are teenagers (Technology and Adolescent Mental Health)
According to a study by market analysis, only 8% of mobile gamers are teenagers. The vast majority, at 88%, are adults aged 18 or older.
This is likely due to the fact that smartphones are becoming more prevalent among older generations, who are more likely to have the money for them and the time to spend on them.
AR and VR Mobile gaming statistics (Iron Source)
Virtual reality (VR) and augmented reality (AR) are two types of mobile gaming that have seen a more than 20% increase on a year-on-year basis.
In the AR space, Pokémon Go is the most popular app, with users spending an estimated $9 billion in 2017.
Demand for Mobile Motherboards (HIS)
A recent study has found that the demand for mobile motherboard production has skyrocketed in recent years.
The study found that the market for mobile motherboards will grow from $1.8 billion this year to $5.6 billion by 2020.
This increase in demand is likely due to the increasing popularity of mobile devices, such as smartphones and tablets.
Mobile gamers like gaming when the device is cooler (Newzoo)
A recent study found that a majority of users don’t like mobile gaming when it becomes too hot and prefer playing games as long as it remains cool, out of fear that it might malfunction.
The study surveyed more than 2,000 people in 11 countries. It found that 54% of users don’t like mobile gaming when it’s too hot, and this issue is particularly prevalent in Eastern Europe and Asia.
Mobile Gaming Statistics In The US
Mobile gaming is growing in popularity in the US, with more people playing games on their phones than ever before.
This is due in part to the increasing availability of high-quality mobile games and the decreasing cost of smartphones.
The rise of mobile gaming has led to a number of developments, including the creation of new genres and the development of new game companies in the US.
Size of the mobile gaming market in the US
There is no doubt that mobile gaming is huge in the United States.
In fact, according to a market research firm, the US mobile gaming market will be worth $29.5 billion by 2025. That’s a growth of 173% from 2018. (Newzoo)
About 6% of all Android game publishers are from the US
The total number of worldwide Android gaming publishers is 164,700, out of which 10,144 belong from the US.
Also, the number of game publishing companies in North America alone is shown to be roughly four times greater than that of worldwide Android game publishers. (42 Matters)
33% of US mobile games are available for both iOS and Android
As of 2017, Android accounted for 83.8% and iOS around 12.9% of the US gaming market, with both operating systems making up 95.7% worldwide.
However, not all publishers offer their games on both mobile platforms resulting in uneven distribution.
According to research, most American game publishers put in extra effort and take the time to ensure that their games are available on both Android and iOS.
Moreover, only 18% of any other made game publishers in the world can make the same boast. (42 Matters)
Imangi Studios is the largest mobile-game publisher in the United States
The American company Imangi Studios, which is best known for creating the game Temple Run owns 4 other games with over 1.2 billion downloads worldwide in total and is the biggest mobile game publisher in the US. (42 Matters)
In conclusion, mobile gaming is continuing to grow in popularity.
This is evidenced by the increasing number of people who are playing games on their phones and the amount of money that is being spent on mobile games.
Mobile gaming is a rapidly growing industry with immense potential.
The statistics cited in this article are just a snapshot of the current state of the mobile gaming market.
With more and more people spending time playing games on their phones, the future looks bright for mobile gamers.
So don’t be left behind – join the fun and start playing today!